X-Ray Machine For Physician Offices

Subject focus: The paper should be in APA format.

Bristol Biomedical - Bristol is a small, 50 person medical device company in Seattle, WA that has invented a new x-ray machine inexpensive enough and easy enough to use that it can be used in a doctor's office. The company has allocated $150,000 to hire a sales force and implement a marketing plan to let doctors know this product is available for their clients, and to generate enough sales to go nationwide next year.

1200 to 1500 words (plus references):

Research - become familiar with the demographic distribution of the target market, competitive websites, industry associations, industry trends, localized financial trends, etc. Be sure to list all of your references on a separate "References" page at the end of your paper.

Product/Service Overview - Write an overview of the product or service as seen through your eyes.

SWOT - Conduct a comprehensive internal and external environmental analysis, based on what you found out in your research. What opportunities does the environment present in terms of marketing?

Competitive Analysis - Provide a brief overview of the strength of local competition based on your research. Use the Yellow Pages or other online resources as needed.

1200 to 1500 words:

Target Market - What are the specific characteristics of your target market in terms of both demographics and geography?

Price - What is your overall pricing strategy? Will you be high or low? Note: do not list individual prices; only general pricing strategies.

Product - What is your product strategy? How will you differentiate your prouduc or service from the competition?

Place

...