Pr Buzz Factor

The PR Buzz Factor

This information then allows us to frame objectives for your company, let’s say three objectives, that would be specific, measurable, achievable, relevant and have deadlines.

- organizational goals

- business objectives

- marketing/sales objective

- service-delivery or brand/product objectives

- communication objectives

people who we are talking to;

- the community at large вЂ" living near or affected by your business

- employees, managers and practices

- customers вЂ" past, present and future

- money market вЂ" shareholders, investors, banks and insurers

- distributors, agents, wholesalers and retailers

- potential employees, consultants and agents

- opinion leaders, media and press, activists, lobbyists

Measurement and evaluation

- every national newspaper featured the website on more than one occasion

- increase in the number of registered users

- increase in the number of hits per month

- most searched website

YOUR SECTOR:

Profile of market or sector: size, dynamics, trends

Circle the words in bold that apply to you:

Is your market big, medium-sized or small?

Is it a fast-changing or slow-changing market?

Is

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