Kfc Strategy

Kentucky Fried Chicken and the Global Fast food Industry

Complete an external analysis of KFC including a stakeholder (outside of KFC) analysis

External Analysis = economic, political, social, ecological, technological, International Environment

Economic Factors

1. Prime interest rates

2. Inflation rates

3. Trends in the growth of the gross national product

4. Unemployment rates

5. Globalization of the economy

6. Outsourcing

Social Factors

Present in the external environment:

Ð'- Beliefs & Values

Ð'- Attitudes & Opinions

Ð'- Lifestyles

Developed from:

Ð'- Cultural conditioning

Ð'- Ecological conditioning

Ð'- Demographic makeup

Ð'- Religion

Ð'- Education

Ð'- Ethnic conditioning.

Political Factors

Political constraints on firms:

Ð'* Fair-trade Decisions

Ð'* Antitrust Laws

Ð'* Tax Programs

Ð'* Minimum Wage Legislation

Ð'* Pollution and Pricing Policies

Ð'* Administrative jawboning

Technological Factors

Ð'* Technological forecasting helps protect and improve the profitability of firms in growing industries.

Ð'* It alerts strategic managers to impending challenges and promising opportunities.

Ð'* The key to beneficial forecasting of technological advancement lies in accurately predicting future technological capabilities and their probable impacts.

Ecological Factors

Ð'* Ecology refers to the relationships among human beings and other living things and the air, soil, and water that support them.

Ð'* Threats to our life-supporting ecology caused principally by human activities in an industrial society are commonly referred to as pollution

Ð'* Loss of habitat and biodiversity

Ð'* Environmental legislation

Ð'* Eco-efficiency

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