Essays24.com - Term Papers and Free Essays
Search

Innovation and Entrepreneurship

Essay by   •  May 13, 2015  •  Course Note  •  263 Words (2 Pages)  •  983 Views

Essay Preview: Innovation and Entrepreneurship

Report this essay
Page 1 of 2

Lecture Two – Innovation and Entrepreneurship – April 27th 

Ways to perform R&D

Setting up an R&D organization

Project management

Perform R&D internally or access it externally

  • They want to share their technologies
  • BMW is premium and Toyota is of a less level – so thats what they get in the deal
  • BMW can access a new, larger market that brings scale to the table, where they may not know the market

Why source know-how by buying and integrating into your company

  • Strengthen your position

Three options of accessing R&D externally

  • Licensing

To knowledge flow – just make sure they access the others knowledge – companies still stay as separate entities

  • Joint ventures and alliances
  • M&A

Most knowledge flow

Setting up an R&D organization

  • Centralized (when you want to build up deep knowledge – technological speciality) or decentralized or hybrid
  • What does the internal organization look like

Stage-gate process

  • Main benefit is that it breaks down your process into stages and gates
  • Make sure you don’t invest and keep investing until a project is need
  • Gate is more like an assessment

Role of an innovation project manager

Somewhere in stage or gate 2

Does it make sense to go into the next phase?

Should use a tool or criteria to evaluate if the product should go to the next stage

Net Present Value (NPV) -> research it

Continued as a start up included in a existing business segment or a completely new segment – should stamypor continue as a start-up

This page has 10 pages of exhibits which are really important

...

...

Download as:   txt (1.6 Kb)   pdf (54.7 Kb)   docx (9.3 Kb)  
Continue for 1 more page »
Only available on Essays24.com
Citation Generator

(2015, 05). Innovation and Entrepreneurship. Essays24.com. Retrieved 05, 2015, from https://www.essays24.com/essay/Innovation-and-Entrepreneurship/62093.html

"Innovation and Entrepreneurship" Essays24.com. 05 2015. 2015. 05 2015 <https://www.essays24.com/essay/Innovation-and-Entrepreneurship/62093.html>.

"Innovation and Entrepreneurship." Essays24.com. Essays24.com, 05 2015. Web. 05 2015. <https://www.essays24.com/essay/Innovation-and-Entrepreneurship/62093.html>.

"Innovation and Entrepreneurship." Essays24.com. 05, 2015. Accessed 05, 2015. https://www.essays24.com/essay/Innovation-and-Entrepreneurship/62093.html.