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INTRODUCTION TO PRINCIPLES OF MARKETING ASSIGNMENT

Nokia And I’Phone

In this assignment I am going to talk about the marketing concept of my favourite product that is Nokia and its latest phone the N95. I will compare and contrast the Nokia N95 with another competing phone that has just been released and that is the Apple IPhone. For both the products I will talk about the 7p’s that are Product, Price, Promotion, Place, People, Process and Physical Evidence. I will compare each of the P’s with each of the product and from this I will explain why Nokia is my favourite product. For each of the product I will also talk more about the marketing concept, principles of marketing and marketing orientation.

Nokia is a company that manufacture’s mobile phones across the UK and sell them through business’s like Carphone Warehouse or through the Internet via websites like there own Nokia web site that is nokia.com or telephoning company’s like carphonewarehouse.co.uk. Nokia have a whole range of phones, ranging from the 1110 to N95 each model enhancing in technology and price. Nokia first handheld phone came out back in 1987, it was called Mobira Cityman 900, back in the 1980’s Nokia use to be called Mobira. The first Nokia phone compared to the latest Nokia phone out at the moment which is the N95 the difference is vast. The first Nokia out which was the Mobira Cityman 900 could only phone out comparing that with what the latest Nokia phone can do like surfing the Internet, E-Commerce, Music Player and much more the technology has grown massively so that Nokia can compete with other leading mobile companies.

http://en.wikipedia.org/wiki/Nokia

15th November

Table: Nokia Phone Specification and Prices Fig 1

Phone

Price Range

Specification

Nokia 1600 Price Ð'Ј19.99 Colour screen

Nokia 5200 Price Ð'Ј49.99 Camera, Colour Screen, Memory Slot

Nokia 2610 Price Ð'Ј19.99 Camera, Colour Screen, WAP, Email, Faxing

Nokia 7500 Price Ð'Ј120 Downloadable games, FM Radio, Calculator, MP3 player, Camera, Colour Screen

Nokia N73 Price Ð'Ј99.99 Downloadable games, FM Radio, Calculator, MP3 player, Camera, Colour Screen, WAP, Email, Faxing,

Nokia 6230 Price Ð'Ј144.00 Same spec as N73 but in a small phone, weight is lighter and battery life has increased.

Nokia N71 Price Ð'Ј216 Same spec as N73 but this phone is a flip.

Nokia N95 Price From Ð'Ј240 to Ð'Ј388 Same technology as above phones but enhanced like memory and camera ability. More songs can be stored and battery life enhanced

Nokia 8600 Price Ð'Ј410 Same as the N95 but camera ability is only 2MP. Stylish case, buttons glow up through the case and memory can up increased.

Source вЂ" http://www.nextag.co.uk/Mobile-Phones-Plans--PRICE-100-to-180--znokia+phonesz10102065zukzB7z5---html

20th November 2007

Nokia is my favourite mobile phone company as they are always enhancing their products to keep up to date with modern day technology and common consumer’s needs. The new Nokia N95 is the most popular Nokia phone of all models that Nokia have brought out. This is because of consumer’s needs, for what the end user is going to use it for. Take for example students, university students, they need certain accessories for university. They require a phone for calling home, music player for on the go, camera for taking pictures on nights out, day to day schedules notes and text message facility to contact friends and family. Basically they need something that has all their day to day needs so it fits in to their lifestyle. The Nokia N95 is ideal for these types of students as all of these accessories are built into this phone. As students look for stylish accessories the Nokia N95 is small and the ability to do the above functions on a small gadget will even more temp them into buying this Nokia product.

There are many more facilities that this phone has and business people are the other batch of people Nokia have targeted. The facility of using Satellite Navigation for on the go business people, E-Commerce the ability to visually view the person you are talking to, the ability to send e-mail and fax message are just some of the facilities that will interest business people for this phone. Business people will also use the facilities that students use such as phoning, sending text messages, music player and as all this is small, smart looking phone business people will have all their “on the go” requirements with them and will be able to fit this gadget into a suite pocket without any problem as it’s small.

Other type of users maybe sole Nokia consumers, membership people, meaning people who only buy and use Nokia products or phone. These types of people will wait for Nokia to bring out the latest phone with the latest technology before buying it, even if another company has already brought it out.

Table: Nokia N95 8GB Specification Fig 2

Network Availability All Major Networks

Announced September 2006

Size 99x55x21mm

Weight 120g

Display Size 240x329 pixels, 40x53mm

Ringtones Polyphonic, Monophonic, True and MP3

Memory 8Gb Built in and microSD card

Data GPRS

3G

WLAN

Bluetooth

Infrared Port

USB

Features SMS, E-mail, MMS, Instant Messaging

Games вЂ" Downloadable and pre built

Camera 5 Mega Pixels

Video

Battery

...