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Super Size Me

Essay by   •  July 14, 2011  •  625 Words (3 Pages)  •  2,186 Views

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many ages today.

It is not hard to see why people are taken away by the health critics and organisations that target Mc Donald’s and all of a sudden have a straight opinion on what it is all about. The health caused the advertising schemes and uses of a clown has caused an epidemic. All through out the world the red and white clown is also known as “Ronald Mc Donald” and they use this sought of advertising against children and make it look like a good place to go. They also used schemes such as toys and promotions to target the younger audience and saw the influx of the younger area due to these advertising schemes. The older audience was also targeted but in a different way, they used advertising schemes such as “For extra 20 cents you could upsize”. But due to on going media portrayal they have introduced the new healthy menu but it is still limited. In the documentary where they showed stats from money spent on advertising Fast foods was at the top and at the bottom was Fruit and Vegetable. These had been marginalised in society because it is convenient just to buy your meal.

The main cause of Mc Donald’s been picked on is caused by the Health corporations and there tactics on using the media and portraying them as the main cause of obesity among people today. Camera angles and the editing of certain scenes allowed for one perspective to be conveyed to the audience, certain scenes from the movie were used to convey the point and how much fat is each meal. The scene in which the double quarter pounder was eaten on day 2 portrayed health risk and the consequences in eating the food. The filming of the vomiting scene pushed the audience away from buying Mc Donald’s. Critics of the film, such as McDonald's, argue that the author intentionally consumed an average of 5,000 kcal per day and did not exercise, and that the results would have been the same regardless of the source of the overeating.

The film addresses such objections by highlighting that a part of the reason for Spurlock's deteriorating health was not just the high caloric intake but also the high quantity

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