Strategy

Literature Review:

“The Internet changes everything.” So we are told, and so many of us believe.

But what is the “everything” that the Internet changes? And how and why did the

changes come about? In the last decade, we witnessed numerous extraordinary

business and technology innovations, such as business process reengineering,

enterprise resource planning systems, and electronic business, to name just a

fewAs we enter the twenty-first century, business

conducted over the Internet (which we refer to as �e-business’), with its dynamic, rapidly growing,and highly competitive characteristics, promises new avenues for the creation of wealth.Established firms are creating new online businesses, while new ventures are exploiting the opportunities the Internet provides.).

Johnson (2002, p15) highlights that strategic management goes beyond the routine, short-term, operation-specific concerns of an organisation. It deals with complexity arising out of ambiguous and non-routine situations with organisation wide implications. It involves understanding the strategic position of the company, its strategic choices and how they turn strategy into action.

Bennet (1996), points out that strategic management will involve in part, analysing the environment, resources and expectations for future implications. This Johnson (2002) refers to as the company’s strategic position i.e. knowing both its internal and external environment to be aware of effects on organisation and its activities, knowing its resources and core competencies to exploit any opportunities and knowing the expectations and purposes of groups within

...