Dificulties In Using English Across Cutures

Dificulties in using English across cutures

Interculture communication

In modren business environment cross cuture communication is very much important it allows the transfer of information between people who belonging to different cultures. It also help companies to find customers, materials , and money across national borders.

Interculture communication problem

People belonging to different cultures having problem to communicate each others because they have different perceptions, connotations, values and other diffrences.

This is why companies instead of large resources they facing the problem to communicate interculturaly.

Recommendations to overcome these problems

By adopting advanced speaking, listening, writing skills companies can enhance their sales, profits, employ relationship and public relation ship.

Introduction

Today business can not be conducted in an identical fashion from culture to culture. People from different cultures encode and decode messages differently. This is because of many reasons like different languages, different perceptions, Legal and ethicla diffrences, Social diffrences and other cross culture diffrences. Among these diffrences language diffrences is very much important. There is not a single common communication language.

Although according to statistics One in five of the world's population speaks English but these people differs in thier perceptions, connotations, values and other cultural properties. This is why business personals who having a good command on english yet they are facing difficulties using english intercultuly.

After analyzing data we are able to giving recommendations to use english interculturaly in an effective manner. Our main search resource is internet. There are many sites available on this topic. Refrence list of this report shows sites which we found usefull. We also gathered data from books.

Communication

Communication is a process by which information is exchanged between or among individuals through a common system of symbols, signs, and behavior. As a process, communication has synonyms such as expressing feelings, conversing, speaking, corresponding, writing, listening and exchanging. It's funny how we know so much about communication, but we rarely give a second thought. We should create a whole day for communication. People communicate to satisfy needs in both their work and non-work lives. People want to be heard, to be appreciated and to be wanted. They also want to accomplish tasks and to achieve goals. Obviously, then, a major purpose of communication is to help people feel good about themselves and about their friends, groups, and organizations. For true communication, there must be a transmitting of thoughts, ideas and feelings from one mind to another. If love may be called the heart of happy family living, then communication could be called its lifeblood. whatever they want.

Cross-Cultural/International Communication

Business is not conducted in an identical fashion from culture to culture. Consequently, business relations are enhanced when managerial, sales, and technical personnel are trained to be aware of areas likely to create communication difficulties and conflict across cultures. Similarly, international communication is strengthened when businesspeople can anticipate areas of commonality. Finally, business in general is enhanced when people from different cultures find new approaches to old problems, creating solutions by combining cultural perspectives and learning to see issues from the viewpoint of others.

Factors Affecting Cross-Cultural Business Communication

The communication process in international business settings are filtered through a range of variables, each of which can color perceptions on the part of both parties. These include language, environment, technology, social organization, social history and mores, conceptions of authority, and nonverbal communication behavior.

By assessing in advance the roles these variables play in business communication, one can improve one's ability to convey messages and conduct business with individuals in a wide range of cultures.

As business has turned more and more to an integrated world market to meet its needs, the difficulties of communicating at a global level have become increasingly widespread. Lack of understanding deriving from ethnocentrism or ignorance of culturally based assumptions erroneously believed to be universal can readily escalate to unproductive conflict among people of differing cultural orientation. Still, in an increasingly competitive world economy, it is harder for the successful business venture to conduct business exclusively within the safe confines of a single domestic business environment. Consequently, the need for dealing with intercultural differences and cross-cultural communication barriers has grown as well.

Small business owners and representatives face a sometimes dizzying array of communication considerations when they decide to move into the international arena, but most issues can be satisfactorily addressed by

1) Respectfulness toward all people you meet

2) Thinking before speaking

3) Research on current business etiquette, cultural and customer sensitivities, current events, and relevant history.

People from different cultures encode and decode messages differently, increasing the chances of misunderstanding, so the safety-first consequence of recognising cultural differences should be to assume that everyone’s thoughts and actions are not just like ours. Such assumptions stem from potentially devastating ignorance and can lead to much frustration for members of both cultures. Entering a culture with this type of ethnocentrism, the assumption your own culture is correct, is another byproduct of ignorance and cultural misunderstanding. Main types of misunderstanding are:

Language

Among the most often cited barriers to conflict-free cross-cultural business communication is the use of different languages. It is difficult to underestimate the importance that an understanding of linguistic differences plays in international business communication. Given this reality, business consultants counsel clients to take the necessary steps to enlist

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