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Autor: anton • December 31, 2010 • 694 Words (3 Pages) • 1,228 Views
Media are devices used for moving information through time or space. They link the sender to the receiver. And when a message is sent to a certain receiver or audience, this receiver will eventually interpret its meaning. There fore, as a result, the audience will be influenced and will change in a certain way. In fact, influence refers to the way in which the mass media, in all their forms (television, books, films, etc...) affect the way we, as audience behave and act in our society and in our every day lives.
Depending in the circumstances, mass media can influence people's beliefs, opinions, and attitudes, and change their thinking about public issue and especially political issues and preferences. Media can have a positive effect on us. And it can also influence us negatively.
Media gives us the chance to enrich and educate ourselves. For example, we can read articles in some news papers about prehistoric ages, or even, we can read a certain book in order to a culture ourselves. There fore, media is a useful form of communication with which a person can be guided more and can turn into a better someone. In fact, media let us be informed about new products, issues or even services that we already ignore or we vaguely know about. We can take for example the news on TV informing us what is
going on in the world day by day. Media is also considered as an entertainment, especially through the performances of acting, music and sports, along with reading sometimes, and video or computer games. So, media are a big benefit for us. In fact we can communicate with people around the world in a faster, cheaper, efficient, and effective way. It can provide us with information just in a couple of minutes on the internet. And the media has a great power to influence people because it can spread a message instantly. Media can also change people's actions by influencing them to buy something, to donate, to dress differently, or even to change their minds about smoking for example.
If we analyze this issue at a wider level, which means at a social or collective level, mass media can influence and change a whole culture. And there is an obvious example describing this fact, and it is language and its shared understandings. Well, media is evolving with time, and it is introductory new words and meanings to the language, just like slang.
However, media have influences that can be seen negatively. It can encourage society or a certain categories of