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Autor: anton • July 21, 2011 • 506 Words (3 Pages) • 560 Views
Psst! How to Use Word of Mouth Marketing
As almost every businessperson knows, the best lead or referral is often the one that comes straight from the mouthÐ²Ð‚"a satisfied customerÐ²Ð‚™s mouth, that is.
In marketing parlance, thatÐ²Ð‚™s referred to as Ð²Ð‚Ñšword of mouthÐ²Ð‚Ñœ advertising. And you canÐ²Ð‚™t get any better business testimonial than one thatÐ²Ð‚™s from a customer or client who raves about your product or serviceÐ²Ð‚"then tells someone else about their experience.
Those Ð²Ð‚Ñšsomeone elsesÐ²Ð‚Ñœ can result in customers who tell prospective clients who tell other prospective customers.
Ð²Ð‚ÑšThat kind of Ð²Ð‚?word of mouthÐ²Ð‚™ advertising is invaluable for building a business,Ð²Ð‚Ñœ says Larry Marscheck, president of the Mandarin Council of the Jacksonville Regional Chamber of Commerce, and senior adviser with the Marscheck Advisory Group, a local estate planning and retirement advising firm.
Ð²Ð‚ÑšJust the other day I had an example of that,Ð²Ð‚Ñœ Marscheck recounted. Ð²Ð‚ÑšI showed one of my clients how he and his wife could set up a guaranteed income stream for themselves and their heirs using a solid, fail-safe strategy that didnÐ²Ð‚™t involve setting up a trust that would have to be managed. Plus, they will receive a tax-deduction for doing it. They were ecstatic!Ð²Ð‚Ñœ
Ð²Ð‚ÑšFrom that one satisfied customer, I have gotten new clients simply because that one customer told his friend about me, who told one of his older children about what I did for them.Ð²Ð‚Ñœ
According to Marscheck, there are numerous stories about Mandarin Council members having similar experiences. And at every Mandarin Council meeting, there is a time for businesses to share their experiences in doing business with other council members.
Ð²Ð‚ÑšThe Mandarin Council provides an avenue and forum for business people in the area to do business with each other and to tell others about it. ThatÐ²Ð‚™s Ð²Ð‚?word of mouthÐ²Ð‚™