What Are the Rules of Marketing?

What are the rules of Marketing?

Technology has progressed so dramatically over the last two decades that it has revolutionized almost every aspect of business operations; marketing included. New technologies have made it much easier for businesses to communicate with potential customers and clients. And with so many different mediums of communication at our disposal, every medium seems to have established a set of different tools through which two parties can interact and communicate to do business with one another. However, regardless of the marketing tools used, the basic rules of marketing have not changed over the years. Here are what I personally believe are some very basic and simple rules of marketing which apply to both traditional and modern practices of marketing. (in no particular order):

1. The customer is the top priority

Yes, I strongly believe in the old saying “The customer is always right”. Some marketing professionals, especially those in online marketing, might underestimate this concept because they can’t directly measure the effects of a dissatisfied customer and hence ignore this rule.

1. Relate to your potential customers

All marketing messages should be presented in a language that’s jargon-free and understandable by all your customer base. Catering to one segment of an audience will limit your chances to turn the product or service into a success.

1. Evolve with the market

The marketing environment is constantly changing and in order for a business to stay competitive, it’s crucial to understand the market changes and adapt their marketing mix to maintain their clients.

1. Abide by the moral and ethical code of marketing

People will only do business with those they trust. And at the age of the internet and social media you can be certain that a brand’s public image can be easily tarnished with one click of a button. But you shouldn’t fear that if your business is abiding by the moral principles and regulations of marketing.

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