Washing Machine Startup Company

1. https://www.gapminder.org/data/

Gapminder is a site with tons of potential information for Marketers following international trends. This would enable any marketer to also make educated guesses for the future. It is a flash app that maps demographic and economic data by countries, and then play it from 1800 to today. This is a must have bookmarked site for any marketing manager and the management as it provides a good insight about the past trends, current trends and might help the company in market development and diversification.

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Suppose, we as a pharmaceutical company want to release a drug that can combat the under-five mortality rate, the variables that emerge from this data can be.

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To further improve on this model, data for macroeconomic factors such as GDP, number of total deaths reported per year and the total life expectancy of the people as a whole, price of similar life-saving drugs will be pretty useful for predicting the potential future sales and the target market.

2. https://github.com/caesar0301/awesome-public-datasets

    https://github.com/bayandin/awesome-awesomeness

    https://github.com/sindresorhus/awesome

GitHub as it proudly claims on its website is an awesome list of high-quality open datasets in public domains (on-going). By everyone, for everyone!

There is a plethora of data for fields such as Agriculture, Biology, Weather, Computer networks, Economics, education, energy, finance, Government, healthcare. You name it, there is a high chance that you will get it. These three lists have links to a lot of free data sources which is a must have for a marketing manager.

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The above data set shows the bidding prices data for Cartier wristwatches on e-bay.

Marketers, especially managers, often do not know what should be the price at which they should launch their new products. Data such as the one above will help them identify the latitude of price acceptance and also on which products are similarly priced and might be treated as competitors.

This data is also useful for e-commerce players who might want to carry out similar discount sales on their websites every now and then.

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