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Triangle Solutions - Disposable Car Seat Covers

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Running Header: DISPOSABLE CAR SEAT COVERS

Triangle Solutions - Disposable Car Seat Covers

Sherryl Burris

October 16, 2011

American Intercontinental University

Abstract

This paper will analyze the new product from Triangle Solutions that deals with Car Care Products. The product name will be called The Triangle Solutions - Disposable Protector Car Seat Covers. This is an actual disposable car seat cover. This analysis will cover the present products out in the industry and how the new product will work. It is based on the idea of other car seat covers which are customized to fit any vehicle. It will also cover the rationale for my creating this brand.

Triangle Solutions - Disposable Car Seat Covers

Seat Savers Plus, Inc is a Miami based seat covers manufacturer since 1992. They make car seat covers ranging from handy to luxurious. The Shear Comfort Seat Covers are made from an exclusive blend of a polyester/cotton denim-like fabric. Their "exclusive blend is extremely durable yet also comfortable and pleasing to sit on while keeping you cool and allowing your original seats to "breathe" in which is particularly important in humid climates (Seat Savers, Inc., 2011). Because we use only first grade materials, we can guarantee you'll get the same color consistency even if you order your front and rear seat covers at different times. While other companies use scraps a.k.a "seconds" they cannot guarantee the color consistency unless ordered together. The company has done very well over its 20 year life with famous car manufacturers in demand.

Triangle Solutions has produced a new product similar to the Shear Comfort Seat Cover; however, this particular product would be the disposable car seat cover. It would be made of a thin but slightly heavy mesh fabric similar to gauze. What is good about this product is it saves cleaning the car seats of your vehicle in any kind of weather and does not get hot in summer or cold in winter. On bad weather days when it rains heavily or snows, these disposable seat covers will protect your seats from stains and keep dry at the same time. They would come in multiple colors. These can also be used in the baby carrier. They are great to use even in the trunk in case you have wet clothes, backpacks, hiking sneakers, or bags that get wet and you need to protect the floor of your trunk.

The packaging of this product would be folded into plastic bags that could be used to dispose of the seat covers when the consumer is through using them. And on the other hand, of course, would be recyclable. They will be folded into small bags so they can be easily stored in a vehicle for whenever they would be needed. These seat covers can be purchased for any vehicle you happen to own. They would be numbered according to the type of vehicle you have. If you don't want to purchase the customized version, there would also be ones that are small, medium, and large that will fit any and all vehicles. They are utilized for cars and truck; but are made of different material and construction.

Other Uses

Other uses for these would be if you had an area that you wanted to keep dry but wanted a place to put wet items on. Also, if you had tools that you were using outside in the bad weather that you wanted to keep dry, you could lay one of these on the ground and place your tools on it. On a porch where the kids place their wet boots in the winter, you could lay one down and have the kids put their wet boots and wet glove on the mat. There are endless ideas and uses for these.

Pain Points Felt by Customers

Pain Points are usually communicated by customers to vendors about products they are using and what could be done to improve them (Roullier, 2010). Customers many times use a product and say its good except it could have this or that to make it better. Many times customers who own vehicles and in bad weather complain that it is too cold to clean the car or too snowy to clean the seats and inside because it will only get dirty again.

Solution the Product Delivers

This would be a product to solve all that. It is versatile and can be used as disposable seat covers, disposable liners for the trunk if you need to place something wet like boots in there, and can be used to clean windows or leather inside your vehicle. Additionally, your headlights can be cleaned with this as it is like a chamois. All you need to do is utilize some snow or rain or carry a bottle of Windex with you and use these disposable car seat covers to even clean your headlights and backup lights.

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