The Marketing Process

Marketing can not only be seen as a selling process, when it involves introducing value and creating well-built relationships among customers. Management also delivers a strong role in each critical business decision making sure it is made with full knowledge of the impact it will have on their consumers. In addition, Marketing is a development within a company relying on a strong foundation within a staff regardless of association or position. A company must push on an uphill climb towards profits, satisfaction and success.

To initiate the Marketing process, the corporation, company or union needs to understand as well as interpret their participating marketplace and their target customer's needs and wants. This is a hit or miss process - you can reach the right people which create a loyal market and influence repeat business or there can be a lack of research and development and the wrong people and/or locale can be reached, creating an uninterested market in a certain product.

The Marketing concept - is a plan developed by managers that review their marketing elements as part of an entire system that requires effective planning, organization, leadership and control which all must be accomplished efficiently. This part of the Marketing process brings a corporation closer to becoming Market oriented and reflects off of the first step where customer needs are identified. The Marketing concept is a viewpoint which desires a company's success through delivering much wanted satisfaction on a higher level than the competition, demanding every piece of the process must be aimed at the satisfaction of the customer's needs and demands.

In order to be successful in marketing, there needs to be an understanding of the type of business which a company is in, the nature of their products and the target market service is intended for. Another key concept of marketing is achieving the best quality through their product, price, promotion and their place of distribution. These strategies are used to attract and keep customers. If the product is high and quality and affordable in price compared to the competition, there will be repeat business and an establishment of a loyal customer base. Promotion and location of distribution is rather a strategic approach - advertisements and availability must be reached and available to target market in order to achieve maximum outreach.

The fourth, although most important step a company encounters is the structuring of enduring customer relationships. Customer relationship management is a process which consists of building and maintaining profitable customer relationships by the delivery of superior customer value and satisfaction. This process is very crucial due to its influence in attracting new customers as well as allowing repeat business to occur - customers which are satisfied increase their levels of loyalty, granting a larger share of business towards the company. Repeat business can be awarded by offering the value to the customer - customers

...