Swot Analysis

1 INTRODUCTION

BEACHCOMBER HOTELS

Beachcomber Hotels, the pioneers and leaders of the Mauritian hospitality industry.

The group’s experience and constant drive for perfection make it the ultimate example of excellence

Leader of the Mauritian hotel industry

Pioneer of the Mauritian hotel industry

Beachcomber built the first hotel in Mauritius in 1952. Since then, the company has sustained the development of high-end tourism and has contributed to position Mauritius as one of the most sought after destinations in the world.

9 prestigious hotels

Beachcomber owns and manages eight of the finest hotels in Mauritius and the most luxurious hotel in the Seychelles. These hotels represent the highest quality in the Indian Ocean when it comes to luxury and variety.

Ð'« Dream is a serious thing Ð'»

This is the new corporate signature of Beachcomber Hotels which reflects the level of commitment to excellence to making dreams come true…

Corporate statistics

• 1 938 rooms (18% of hotel rooms available in Mauritius)

• 33 categories of rooms

• 24 restaurants in Mauritius and 2 restaurants in the Seychelles

• An occupancy rate of 79% from October 2006 to September 2007

• 146,000 clients from October 2006 to September 2007 compared with 106,800 from October 2005 to September 2006

The ingredients for success

A constant investment

• 1999 : 20 million euros to renovate Shandrani

• 2000 : 4 million euros to completely refurbish Le Mauricia

• 2001 : 30 million euros to build Dinarobin Hotel Golf & Spa

• 2001 : 35 million euros to rebuild Paradis Hotel & Golf Club

• 2002 : 40 million euros to build Sainte Anne Resort & Spa in the Seychelles

• 2003 : 2 million euros to renovate Royal Palm

• 2004 : 1,2 million euros to renovate Trou aux Biches

• 2005 : 10 million euros to renovate Le Canonnier

• 2006 : 8 million euros to renovate Le Victoria

• 2006 : 4 million euros to renovate Paradis Villas

• 2006-7 : 8 million euros to renovate Shandrani Resort & Spa

• 2007 : 10 million euros to renovate Le Mauricia

• 2007 : 5 million euros to renovate Royal Palm

A tradition of excellence

Beachcomber’s strong points are superb service, legendary hospitality and an extensive range of free sports and leisure in its hotels. In keeping with Beachcomber’s policy of maintaining the highest standards, the company’s 4000 employees regularly attend drills and courses organised by the Beachcomber Training Academy.

Beachcomber’s specifics

The best sites in Mauritius and Seychelles

Each hotel prides itself on a spectacular site: prime beachfront locations in Mauritius, and one private island in the Seychelles, in the heart of a protected Marine Park.

A fantastic culinary choice

Gourmet dining has become the signature of Beachcomber Hotels. Some hotels, like Royal Palm, Sainte Anne Resort & Spa, Dinarobin Hotel Golf & Spa and Paradis Hotel & Golf Club feature some of the best restaurants in the Indian Ocean region.

A unique range of land and water sports

Beachcomber resorts were the first to implement free water and land sports in Mauritius. Clients have a varied choice of activities.

At Shandrani Resort & Spa, the first fully “All-Inclusive” 5-star resort in Mauritius, golf on the 9-hole course and diving for certified divers are free of charge. These unique facilities complement the extensive range of free land and water sports available at the resort.

Shandrani Resort & Spa also caters for the most demanding guests with exclusive services available at extra cost: a certified IKO-certified kitesurf school, a sailing club and Beachcomber Sport & Nature, a unique ecotourism programme.

Beachcomber also owns two golf courses: an international 18-hole Par 72 at the Paradis Hotel & Golf Club and a 9-hole Par 29 “Pitch and Putt” at Shandrani Resort & Spa.

Guests of Paradis and Dinarobin can also play at preferential conditions at the Golf du ChÐ"Ñžteau in Bel-Ombreand at Tamarina Golf Estate & Beach Club.

Exclusive packages

In keeping with its philosophy of self-improvement, Beachcomber continuously develops new products and packages.

The latest innovative concept “Serenity plus” makes Shandrani Resort & Spa the first fully “All-Inclusive” 5-star resort in Mauritius.

Three other Beachcomber hotels offer optional “All-Inclusive” packages:

• Le Mauricia with the “All- in-One” (interchangeable at Le Canonnier)

• Le Canonnier with the “All- in-One” (interchangeable at Le Mauricia)

• Le Victoria with “Serenity”, a prestige “All-Inclusive” package

...