Swot Analysis Of Virgin Group
Essay by 24 • December 6, 2010 • 313 Words (2 Pages) • 3,160 Views
SWOT Analysis of Virgin Group
1. STRENGTHS
* Strong brand name.
* Experienced in two different kinds of distribution
- Stationary trade
- Mail ordering
* Location.
- Geopolitical position is good for business.
* Co-existence in the region of 2 seaports and an international airport with direct possibility of export.
- Variety of exports possibilities.
* Large land resources.
- Existence of a powerful technical basis and building firms.
* Ecologically clean environment.
- > 100 km of virgin beach.
* Historical diligence.
- Initiative of local municipal authorities, arranged cultural-educational network and possibilities of development.
* Tradition in industry and an availability of labour force.
* Superior product performance vs. competitors.
* Right product, quality and reliability.
* Expanded IT Sector.
* Highly skilled workforce.
* High budget and enough money for business.
* Less integrated than other big groups like Daimler or Smiths Industries so higher flexibility.
2. WEAKNESSES
* Too loose supervision
* Sluggish communication
* Lack of a strategy for development of ports
* Bad transport communication with the port
- Bad organisation of intermodality (connections between transport systems)
* Inherited nature damages made by industrialisation.
- Inventory of environmental conditions is never made
* Demographical situation becomes worse
- Pessimistic attitude toward changes
- No
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