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Study of Influencce Factor on the Procurement of Agarbatti by Retail Outlet

Essay by   •  October 19, 2016  •  Research Paper  •  12,584 Words (51 Pages)  •  1,017 Views

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LOVELY PROFESSIONAL UNIVERSITY

DEPARTMENT OF MANAGEMENT

Report on Summer Training

STUDY OF INFLUENCCE FACTOR ON THE PROCUREMENT OF AGARBATTI BY RETAIL

OUTLET

Submitted to Lovely Professional University

In partial fulfillment of the

Requirements for the award of Degree of

Master of Business Administration

Submitted by:

Suman Gautam

11511843

DEPARTMENT OF MANAGEMENT

LOVELY PROFESSIONAL UNIVERSITY

      JALANDHAR NEW DELHI GT ROAD

PHAGWARA

PUNJAB

DECLARATION

I hereby declare the project work entitle” Study of influence factor on the procurement of Agarbatti by retail outlet.’’ submitted to the school of Business, Lovely Professional University, Punjab, is a record of an original work done by me under the guidance of Bishnu Sapkota, Rsm (marketing), and this project is submitted in partial fulfillment of the requirements for the award of the degree of Master of Business Administration. The results embody in this thesis have not been submitted to another university or institute for award of any degree or diploma.

        

                                                                                       

  SUMAN GAUTAM

                                                                      11511843      

ACKNOWLEDGEMEN

I express my gratitude and thank to those, who support and guided me through the progress of my report from possibility to actuality. They are the forces that helped me in finalizing my report to its present form.

Asst. Prof. Gagandeep Singh my internal project supervisor, whose belief and faith in the study gave me the confidence to pursue this research.

My deepest appreciation also extend to Mr. Bishnu Sapkota , Rsm (marketing) , Dipesh Man Shrestha , HR Manager, Bidur Adhikari  TME (marketing) and Mr Bikram Karmacharya-Snpl-Wd-Pokhara of Surya Nepal Private Limited, Nepal, for being my external project guide and critically reviewing my project report and for being my external project guide and critically reviewing my project report and for for providing suggestion’s.

The support and guidance of my external as well as internal supervisor was truly a major force which led to the successful planning and preparation of the report.

Thanks all other employees for their assistance and cooperation and sparing some time for their help and suggestion.

SUMAN GAUTAM
MBA

11511843  

TABLE OF CONTENT:

TABLE OF CONTENTS

PAGE.NO

Certificate

Acknowledgement

Abstract

Chapter 1 introduction

1-5

 1.1 description of company

1.2 background of study

1.3 Problem Statement

1.4 Objectives of study

1.5 Theoretical frame work

1.6 Limitation of study

Chapter 2 Literature review

Chapter 3 research methodology

6-7

3.1 Research design

3.2 source of data

3.3 description of study

3.4 selection of sample area

3.5 data analysis tool

Chapter 4 analysis of industry

7-17

4.1 market structure

4.2 assessment of external environment

4.3 competitive analysis- Poters 5 forces model

4.4 SWOT analysis of SNPL

Chapter 5 Data analysis and presentation

18-29

5.1 brand preference of retailers

5.2 consumer point of displayed

5.3 seasonal sales analysis

5.4 brand ranking by retailers

5.5 consumer buying preference

5.6 factors influencing consumers to buy a specific brand

5.7 factors influencing retailers procurement of Agarbatti

5.8 impact of advertisement and sales

5.9 price effects on sales of Agarbatti

5.10 influence of brand name on purchasing

5.11 influence of aroma in purchasing decision

5.12 influence of brand color in purchasing decision.

5.13 offer discount and sales of Agarbatti

5.14 the nature of packaging

5.15 major findings

Chapter 6 conclusion and recommendation

30-31

6.1 conclusion

6.2recommendation

References

Appendix

...

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