Strategic Plan Template

A Strategic Plan

For

EA INC

Prepared by: Andrew Famogun

Email Address: afamogun@email.uophx.edu

Date: 10/10/05

Strategic planning is the set of decisions and actions that result in the design and activation of strategies to achieve the objectives of an organization.

Why plan? Effective planning leads to:

Improved decision-making

Higher profitability

Lower risk

Strategic planning begins by addressing the following three questions.

Where are we? (External analysis, internal analysis, and competitive analysis)

Where are we going or want to go? (Mission statement, long-term objectives)

How do we get there? (Strategy formulation - corporate level, business unit level, and functional level)

Specificity - facts and data - are better than general statements. Be as specific as possible in researching all aspects of strategic planning. Personal opinions, beliefs, values, and thoughts are worth little without justification. To paraphrase a comment in a popular movie - Show Me the Data! Two keys to this paper are the quality of research and the defense of the arguments. Needless to say, the paper should be well written.

Use the headings as they are written. If your strategic plan does not require data that fits a specific heading, indicate that this particular heading is not necessary for your plan. Defend the need not to provide data for it.

So, use the headings and delete the descriptive information and provide your own data.

Finally, remember, if you don't know where you are going, then any path will take you there!

The framework in this document is from Pearce & Robinson (2000). Additional information provided is cited by the author. The remainder of the document was developed by the author.

Note: This strategic planning template was developed by Dr. David Gould, Campus College Chair, Graduate Business and Management and was significantly influenced by several classes of Strategic Planning students.

Table of Contents

1 Executive Summary 8

2 Organization Name / Description 8

3 Vision / Mission / Values Statement 9

3.1 Vision Statement 9

3.2 Milestones 10

3.3 Mission Statement 11

3.4 Shared Vision (optional) 12

3.5 Organizational Values 14

3.5.1 Value 1 14

3.5.2 Value 2 15

3.5.3 Value 3 15

4 Environmental Analysis (External to the Organization) 16

4.1 Remote Environment 16

4.1.1 Social / Cultural Error! Bookmark not defined.

4.1.1.1 Social / Cultural Trend 1 19

4.1.1.2 Social / Cultural Trend 2 19

4.1.2 Political / Legal / Government 20

4.1.2.1 Political / Legal / Government Trend 1 21

4.1.2.2 Political / Legal / Government Trend 2 21

4.1.3 Technological 22

4.1.3.1 Technology Trend 1 23

4.1.3.2 Technology Trend 2 24

4.1.4 Ecological / Physical 25

4.1.4.1 Ecological / Physical Trend 1 25

4.1.4.2 Ecological Physical Trend 2 26

4.1.5 Economic 28

4.1.5.1 Economic Trend 1 29

4.1.5.2 Economic Trend 2 30

4.1.6 Demographic 31

4.1.6.1 Demographic Trend 1 33

4.1.6.2 Demographic Trend 2 33

4.2 Industry Environment 34

4.2.1 Entry Barriers 35

4.2.2 Supplier Power 36

4.2.3 Buyer Power 36

4.2.4 Competitive Rivalry 37

4.2.5 Substitute Availability 38

4.3 Operational Environment 38

4.3.1 Competitive Position 39

4.3.2 Creditors 42

4.3.3 Supplier Relationships 42

4.3.4 Customer Profiles 43

4.3.5 Labor Market 45

4.4 Opportunities and Threats 45

4.4.1 Opportunities 46

4.4.1.1 Opportunity 1 46

4.4.1.2 Opportunity 2 46

4.4.2 Threats 47

4.4.2.1 Threat 1 47

4.4.2.2 Threat 2 48

5 Environmental Analysis (Internal to the Organization) 48

5.1 Financial Analysis (optional) 49

5.2 Resource-Based View of the Organization 50

5.2.1 Tangible Assets 51

5.2.2 Intangible Assets 51

5.2.3 Organization Capabilities 52

5.3 Value Chain Analysis 53

5.3.1 General Administration 54

5.3.2 Human Resource Management 55

5.3.3 Research, Technology,

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