Silvine A Business Analysis

William Sinclair and Sons Stationers

A Business Analysis

MODULE: Entrepreneurial Studies

TUTORS: Chris Whitworth and Paul Dix

ID Number

Contents

1. Introduction..........................................................................................4

2. What is an Entrepreneur? .................................................................................................4

3. Characteristics of the Entrepreneur in association to the Business..............................5

4. Taking on the Projetc

...............................................................................6

4.1 Personnel Refletc

ion...........................................................................6

4.2 Comparison to Other Groups..................................................................6

5. Successful Teams..................................................................................6

6. Current Trends.....................................................................................7

7. Identifying the position in the market...........................................................8

8. Recommendations..................................................................................9

9.Conclusion..........................................................................................10

10. Bibliography.....................................................................................11

11. Appendices......................................................................................12

Appendix 1; Grants.................................................................................12

Appendix 2; Personnel Refletc

ion................................................................13

Appendix 3; Notes taken from Managing Diretc

ors interview...............................17

Appendix 4: Land valuation.......................................................................18

Appendix 5 ; Land Rover..........................................................................18

Appendix 6; Printing Services.....................................................................19

Appendix 7; SME Definition.......................................................................21 Appendix 8; Belbin Report current MD, Jonathan Medley....................................22 Appendix 9; Current Wm Sinclair Organisation Structure....................................24 Appendix 10; Catchments Area...................................................................25 Appendix 11; Authors Belbin Report............................................................26

1.Introduction

This report is based on an SME, William Sinclair and Sons Stationers (Silvine). Silvine operates in the paper and paperboard industry, in the paper stationary setc

or and has done for over 150 years. According to the Companies Act 1985, setc

ion 248 Silvine qualifies as a medium sized entity, as it has a yearly turnover of no more than Ј11.2 million and employs no more than 250 people (appendix 7).

The report will identify the characteristics and attributes of an entrepreneur, how the characteristics of previous Silvine entrepreneurs have become traditional managerial roles for today's managing diretc

or and so shaped the business, and what entrepreneurship has been shown by current managing diretc

or. The author continues this topic by a basic discussion of personnel refletc

ions of his own characteristics, and what learnt throughout the course. These points covering the topic of: The personnel characteristics, values and qualities of the entrepreneur or leader.

The report shows analysis of the current trends of the industry, within the UK market. Examines other markets available and reviews were Silvine stands in the market segments. To complement this recommendations are given for future growth areas with competitive advantages. These points covering the topic of: Growth setc

ors for small firms.

Other topic available were, Sources of finance and sources for growth this was touched upon but in no real detail in recommendations, Networking within the small business community and exporting issues and opportunities were not assessed due to concentration on other topics and lack of date (appendix 2).

A point touched upon was successful teams, but due to lack of information no critical analysis was taken.

Many sources were used throughout the compilation of the report all of which are present within the appendices and references.

2. What is an Entrepreneur?

To offer a definition for an entrepreneur presents an immediate problem. This is not that a definition is not available, but rather that there a too many.

Casson (1982) states," The characteristics typical of a successful entrepreneur are the ability to take risks, innovation, knowledge of how the market functions, manufacturing know-how, marketing skills, business management skills, and the ability to

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