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Sears Company Analysis

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Autor:   •  December 17, 2010  •  1,175 Words (5 Pages)  •  1,182 Views

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Table of Contents

Topic Page

1 Introduction

2 History of Organization

3 Major Competitive Pressures

4 Organizational Chart

5 Employees

6 Reporting Structure

7 Mission Statement

8 Types of Information Systems

9 Customer Relations Management (CRM)

10 Impact of Internet and World Wide Web

11 Recommendations

12 Conclusion

13 Bibliography


Bell Mobility was chosen as our main topic of research because of its great use of information systems on a daily basis. It depends greatly on I.S because it is used for keeping records of all the information regarding customers' purchases of services, accounts receivables and many other transactions necessary to maintain a satisfactory relationship with clients. The type of information system used is Bell uses various systems to keep up with increasing demand. Billing & for individual accounts - system used is CSM. Internet is used to process and place orders for phone a special website is designed to input orders. Intranet is used to do searches on different products and see what's new at Bell System is called Infozone. The system Live meeting 2005 is used for conferencing as well as to set up meetings for many different levels of employment.

History of Organization: Bell Canada

Alexander Graham Bell founded Bell Canada Enterprise in 1880. Alexander Graham Bell was the son of Melville Bell who was a 75% owner of the patent. Melville and his friend, Reverend Thomas Henderson, leased pairs of wooden hand telephones for use on private lines constructed by the client from, for example, a store to a nearby warehouse or from a business to an executive's residence. Melville Bell sold the rights to National Bell Telephone Company in Boston, Massachusetts in 1879 and thus officially became one of the first regional operating companies of what was to become the Bell System.

As early as 1914, the Bell Telephone Company serviced 237,000 subscribers after granting a government monopoly on Canadian long distance telephone servicing. On

March 7, 1968 Canadian law renamed The Bell Telephone Company of Canada, Ltd. as Bell Canada.

Bell Canada has as upgraded so much from wooden phones used locally, Bell ExpressVu satellites, Bell Sympatico Internet services, to Wireless phones that have the capability to play MP3 music. Bell also owns other major corporations like The Globe and Mail, Globemedia: CTV television network.


Since Bell Canada has been one of the most trusted companies, many prefer to keep their business with them. Those that do not, they have moved on to companies like Rogers, Primus, Fido, Telus, Startec. Since the advancement of technology is has become very competitive due to the decrease in prices. Sprint Canada was one of the main competitors but was later merged Bell.


Bell Canada Enterprise has an estimated 60,001 employees at the end of year 2005 of which 87% are full time and 13% are part time workers. The number of employees however, has decreased from 64,054 (2003). Bell Mobility currently has approximately 5000 employees in their section.

Organization Structure:

CEO & president of BCE: M.J. Sabia

President of Bell Mobility: R.Odenall

President of Operations: P.Pichette

There are various departments in Bell Mobility varying from customer service, marketing, loyalty, activations, and technical support. Each department has one director, many managers and interns. For e.g. the Director in the marketing department is Bruce Syer. The four managers under him are Linda Procoppio, Jim Moffat, Bill Missios, and Steve Singeris. Then there are marketing interns and analysts that help out with the requirements of the department.

Decision Making Levels:

The decision-making levels follow the order of the organization structure. Each person has to ask for information from the person above them. If that person has the authority to make the decision he can do so. If not he would have to report to the level above him.

To contribute to the well-being of society at large by enabling responsible economic growth, connecting communities and safeguarding the natural environment. For 126 years, Bell Canada's business has grown across Canada and we are committed to remaining an integral contributor to the communities where we do business. As a responsible corporate citizen, our goal is to grow


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