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Sagrada Pastelaria

Essay by   •  December 10, 2017  •  Business Plan  •  4,788 Words (20 Pages)  •  828 Views

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SAGRADA PASTELARIA

                                             BS ENTREPRENEURSHIP


SAGRADA PASTELARIA

Our Vision

Sagrada Cupcake  will be living proof that caring, integrity, hard work and innovation at all levels create success. And the taste of life will be shown thru the TASTE of Sagrada Cupcake

Our Mission

Our mission is to enhance our customers’ business. We will do this by providing the highest quality bakery products and the best possible services to the food industry. We will continuously improve all aspects of our business in order to sustain the long-term success of our customers and ourselves.

Ojectives

  • The innovative creation of pastries that looks expensive and high-class cupcakes but cheap price
  • Making a relaxing and having a good ambiance pastry shop in the community
  • Good Merienda items at a reasonable price

CHAPTER I

EXECUTIVE SUMMARY

  1. Name of the Business:         “SAGRADA PASTELARIA” 

Our business is about bread and pastry. The reason why I conceptualized my project/product to sound alluring and unique. Hence, the name,  Sagrada Pastelaria. It is a Portugese language which means “Pastry Style”.  Estilo or Y’stilo as Style  and Sagrada is all about the elegance of the said product

Location of the Business:`        118 14 St. New Kalalake Olongapo City

Brief Description of Sagrada Pastelaria

                The objectives in starting this business possible is to market a kind of Product that not just Classy but also Elegant. This kind of Product usually tends to be Convenient and worth Buying for the customers, that’s why they made. I decided to put some twist and make it more Exciting to visit. my business may be look extortionate and pricey but it’ll be worth it.

Type of  Business

Sagrada Pastelaria is a Partnership Business 

Products and Services

Sagrada Pastelaria sells desserts and pastas with customer service in a decent and home whelming atmosphere .  Customers can dine-in and watch the chef create their dessert.  We also offer Events Pastry Designing . Everyone can come it is more like a variety of Fun and Excitement with a matching Good taste.

CHAPTER II

Marketing Plan

        The market projection of this business constructed from all the informations gathered around the area of 14th Street . We conducted the projection for the first five years by the sales , Market acceptability and capability to supply resources. This Business is reasonable because people are willing to consume our products and to benefit our services. We can also review  some factors like the prices of the competitors and the  sources of the supply and how they affect the project.

Market share

      Every business must know their market share that will serve as basis of marketing strategies of the place. It will explain the extent of market that we need to satisfy. Out of the total available market, we made our capacity to supply based in our resources.  I have 1 counter, 2 ovens and each product requires 15 minutes preparation. Our store hours are just based to mall hours as we start but as we grow bigger he store will open 24/7. And 100 persons is our capacity to supply per day and annually the general allowance of the customers is 500 pesos.

Market Information        

Sagrada Pastelaria focuses on local markets, Olongapo City provides an excellent climate for my pastry as households there spend more money  

Target Customers, Location and their Quantities

My Main target customers is the middle class families, Students near in Kalalake National Highschool and Office employees in SBMA. Because they can afford our products and as this business is a Café they will patronized our products like coffee and other pastries

Direct Competitors and their estimated market shares

My Direct Competitors in my business is the Hugot Burger because that business is located  500 meters from Sagrada Pastelaria

List of Direct Competitors                 Estimate Market Share

KEIKS                                         Cake House

Sefina's Bakery & Café                         Pasta and Pastry Cafe

Sales Strategy

  • We need to sell the cafe as well as the product.  Just as Vanilla Cafe sells Tasty Pastries   pastas and drinks, Sagrada Pastelaria will come to be known as a millennial Pastry Stop Shop

Projected Sales

1. per month

2. In Peso

        

SALES

1ST MONTH

2ND MONTH

3RD MONTH

Dessert Sales

P150,000

P220,000

P300,000

Take Out

P5,000

P6,000

P9,000

P200,000

P226,000

P309,000

TOTAL SALES

P735,000

CHAPTER III

Financial Plan

Our financial success to grow Sagrada   Pastelaria as a Pastry Shop. We are looking for an investment of P 7,000,000,00  with the investments if my 3 investors ,

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