Operational Challenges in Manufacturing Industry

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TERM PAPER OF OPERATIONS MANAGEMENT -  I

Submitted By

MANDAPALLI VIVEK

PGP 2016-18

Roll No: 16PGP154

Email: 16pgp154.vivek@iimraipur.ac.in

FOREWORD

This report summarizes  the case of MC-Bauchemie, A German Company which is into Construction Chemicals manufacturing. I worked with the company for 40 months as a Business development Manager. In India, the company with two production units at Ankleshwar and Goa, manufactures over 200 construction chemicals. MC-Bauchemie India is an ISO 9001: 2008 certified Company, has a pan India presence through technically trained and qualified Channel Partners and IRP (Germany) trained applicators. Top level technical advisors, support their Distribution Network. The Company’s strength lies in Quality, Reliability and more importantly its operational excellence.

The study explains about the company, its Supply chain, divisions, operational challenges faced and various solutions that the company has developed over time.  For entire study, Inputs, suggestions

and permission has been taken to disclose the relevant data from the Company.

CONTENTS

SL No.                                        TITLE                                                   Page No.

1.        ABOUT THE COMPANY  ----------------------------------------------------------------------- --- 4

2.        PRODUCT LINE -------------------------------------------------------------------------------------- 6

3.        THE SUPPLY CHAIN ---------------------------------------------------------------------------------7

4.        COMPANY OPERATIONAL OBJECTIVES --------------------------------------------------------7

5.        OPERATIONAL CHALLENGES ---------------------------------------------------------------------8        

6.        CAPACITY ISSUES ----------------------------------------------------------------------------------- 8

7.        LOGISTICS -------------------------------------------------------------------------------------------- 9

8.        BOTTLENECKS --------------------------------------------------------------------------------------10

9.        VALUE ANALYSIS ---------------------------------------------------------------------------------- 11

10.        ENVIRONMENTAL COMPLIANCE -------------------------------------------------------------- 11

11.        SUMMARY ------------------------------------------------------------------------------------------ 11

12.        EXHIBITS ---------------------------------------------------------------------------------------------12

1. ABOUT THE COMPANY

MC-Bauchemie (India) Private Limited is a leading name in Construction Chemicals, in terms of trust and reliability for over Twenty-Five Years in India. They manufacture over 200 construction chemicals in Technical and Financial Collaboration with MC Bauchemie, Germany, a 50-year-old International organization. MC-Bauchemie India, an ISO 9001: 2008 certified Company, has a pan India presence through technically trained and qualified Channel Partners and IRP (Germany) trained applicators. Top level technical advisors, support their Distribution Network. The Company’s strength lies in Quality and Reliability.

MC Bauchemie provides free technical services to solve constructional problems, along with detailed technical specifications and proposals. On-site, On-time delivery is their motto. With a presence in over 20 European countries, South America and Asia; Europe is MC’s home. More than 1,500 employees are researching, developing and manufacturing at more than 15 production sites. Globally MC is producing innovative products and systems to improve concrete and protect and preserve structures. Our success is based on innovation, competence and service. These are the foundations for MC's Quality and international market reputation. New ideas, products and technologies emphasized and developed by MC have set the standards in many key areas. MC-Bauchemie, invests 10% of manpower and resources in R&D. By virtue of being collaborated we are immediately exposed to new technologies.

This initiative is headed by the principals in MC-Bauchemie India, bring widespread experience and training from Europe, Brazil, US and Dubai to structures and technology here in India. To apply the high-tech products, the company trains specialized contractors to undertake the jobs under proper supervision of qualified Civil Engineers. To maintain high technical standards, we are one of the few companies to have a dedicated training Centre and Concrete Technology Lab, in Goa, for our clients. International quality, Technical Backup and Reliability makes us a successful and leading Construction Chemical Manufacturer. From our Laboratories to your sites – For Durable Structures

Company Quality Policy

MC Bauchemie follows certain very important policies and objectives, which has helped the company in achieving the ISO 9001: 2008 Certificate.

• Customer is the Focal Point of all our activities
• Customer's satisfaction regarding product quality, delivery, service and information enjoys highest priority
• All management functions contribute towards fulfillment of customer needs and expectations
• Customers are assured of our quality backed by the whole-hearted cooperation of all our Employees
• The company aims to continuously improve its products and services through adopting a Progressive Quality Management System.

Core Objectives of the Company

• To produce & Supply concrete admixtures and various construction chemicals of international standards
• To adhere strictly to the specifications at all times and provide reliable timely delivery of products to the customers
• To provide free technical information and advice to the customers about the use and application of MC-Bauchemie products to solve or rectify the problems in construction
• To improve market share of the company's products in Indian and International market.
• To attend to customer's complaints in a prompt and effective manner.

1. PRODUCT LINE

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It can be seen that the total product systems of MC Bauchemie are divided into two systems.

1. OXAL Department – typical Make-to-Stock (MTS) System:

• Product Production based on forecast planning Complex products
• Delivery from stock (off-the-shelf)
• High aggregate sales volume
• High stocks

2. OMBRAN Department – typical Engineer-to-Order (ETO) System:

• Product development and production are based on customer orders (projects)
• Solution for customer requests
• Complex products
• Long delivery time
• No finished stock

1. THE  SUPPLY CHAIN

  ------------------------------------------------ MC BAUCHEMIE SUPPLY CHAIN --------------------------------- >