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I Executive Summary

As business becomes more global it becomes more difficult to do business across borders, even if more essential. While there are many people who are experts in one, or even two countries, this may not always be enough. (Baird I. B. and Quarto A, 1994) An expert in the US market may not know where to start in Japan. A Chinese expert will face very different challenges in India.

Few people have worked across multiple cultures and business environments. Technology enables and, in fact, forces us to market globally, but this does not sweep away cultural and personal differences. Even when hard data is available across countries (and it often is not), it needs interpretation in the light of soft data, which is very hard for someone who does not know multi-cultural issue and economy issue. (Gain P., 1997).

This report will indicate the marketing outline for Best Fishing Corporation which plan to establish a fishery farm in the Bangladesh, through the analysis of Culture and Economy affection.

II Introduction --- Company background

Best fishing Export Corporation is one of the leading international marketing companies in Malaysia specialized in representing foreign buyers to ensure approved quality fish & seafood products and prompt shipment from over ten different countries. They have wide range of procuring network and well known through out fish and seafood industry and trade. Currently, they are plan to expansion the fishery business into Bangladesh.

As a country with a large deltaic floodplain, Bangladesh has a long tradition of fishing and fish culture and enjoys enormous potential to produce all kinds of aquatic products. In recent decades, due to an increased demand in the international market, shrimp has become one of the most important export products. Seafood ranks third in export earnings, 85 per cent of which comes from shrimps. (Ahmad M., 2005)

In the meantime due to high demand in the world market for shrimps, prawns and other crustaceans, Bangladesh stepped into a new era of sophisticated industrial processing development. A new technology for the production of salted and dehydrated fish specially for sea-water jew-fish was also introduced in collaboration with Hong Kong and Singapore buyers which helped the country earn a good amount of foreign exchange.

For follow the marketing trend, Best fishing will establish their owe fishery farm in Bangladesh.. But, for reducing the management cost, mainly, they will select and process the marine product, especially the shrimps with standard quality from the local fishery farms, package the products and distribution to Bangladesh market and back to Malaysia market.

III Culture impact

3.1 Geographical Setting

Bangladesh, officially the People's Republic of Bangladesh, is a country in South Asia. It is surrounded by India on all sides except for a small border with Myanmar to the far southeast and the Bay of Bengal to the south (Aftabuzzaman, 1998)

It includes innumerable rivers and their tributaries, baors, haors and the estuaries. The main river systems in Bangladesh include the Meghna, the Padma, the Jamuna, the Brahmaputra and the Karnaphuli and their tributaries-the total water area of which is over, 1.03 million ha. The natural depressions of land are used partially as agricultural lands in dry seasons and seasonally or perennially filled with water from adjacent rivers during rainy season. The total open water areas of the country are about 4.05 m ha, from which only total of 533,000 MT of fish was caught in 2004-2005. (Ahmad M., 2005)

From the information of geography, it seems that, this is a very low production which may be increased substantially with proper policy planning serious efforts by Best Fishing, the implementation of strict conservation and management methods and training for inducing the advanced fishery technologies for the local fishery farms are also needed.

3.2 Religion

Two major religions practiced in Bangladesh are Islam (83%) and Hinduism (16%).Ethnic Biharis are predominantly Shia Muslims. Other religious groups include Buddhists, Christians, and Animists (Ahmed. M., 1996)

Because Best fishing is also come from a Muslim country, so they can easily get approval and support from local government.

3.3 Gender issue

BangladeshЎЇs population of over 120 million people, women make up 48 per cent. Most of the rural women are engaged in different agricultural work in addition to their domestic responsibilities. But their participation in aquaculture activities is hampered by several constraints, mainly social and religious. The more important constraints are: the traditional thinking that aquaculture is a male-dominated work; difficulty for women to manage ponds far away from the house; unwillingness of the male-dominated society to accept the fact of womenЎЇs involvement in income-generating activities; illiteracy; religious rules and cultural norms; and lack of access to funds and resources ( Ahmad N., 1996).

Therefore, the economic contributions to the fishery made by women may not always be obvious or may be difficult to analyses in the same way as more formal "commercial" enterprises operated by men. Some apparently very unproductive fisheries with little "economic" importance in comparison to other fisheries may be relatively far more important for those actually involved in them (Ahmad N., 1996). For very poor or vulnerable households, which are often female-headed households, the small amounts of fish they obtain from push netting in nearby swamps may play a far more important role in providing them with a livelihood than a much more commercially oriented fishery carried out by other households as one among a range of enterprises and not necessarily the most important.

Once women are displaced from a fishery, to improve the product efficiently, Best Fishing need to assist in first to identify the range of activities carried out by women, which contribute to the fisheries business and in measuring their importance.

3.4 Age issue

Potentially significant economic contributions by young and old people involved in fisheries also need to be considered. Like women, older people in fishing communities may depend on open access fishing for a relatively important part of their diet even though the amount of fish they catch may be small.

Also, old people sometimes play significant roles in activities

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