Mini Case 1 Business Marketing

This is a very straight forward case to me. When she had to leave for about ten minuets, the first thing that Kelly should have done is to put all of the bids which she had received from other companies away. Whether that meant that they should be locked up or taken with her, either would have been preferable to what she did. Leaving the file folder with all of the other companies' bids right in front of Bob was very unethical. Kelly was violating the Clients' rights by leaving their offers out. In that she did not leave every offer on the table, she probably took it upon herself to only leave out the best offers. The other businesses she was working with all have the right of confidentiality. She might have intentionally left the folder out so Ben would look and make a better offer, or she simply might have forgotten about it. In leaving the folder out she was violating the trusts between her and the business that had made those offers. Bob could use the competitors quote to requote, or even rethink or rebid their offer to get the business.

My business opinion for Ben is to sit back and think about the offer he is going to make Kelly. He should focus on what to say and do if she says certain things concerning the business offer. Kelly should simply have locked the other company's offers up or put them out of site so they would not be a temptation for Bob. I believe the right course of action if Kelly truthfully had things to do would be to reschedule when she was available. This would save either person from being unethical no matter the reason behind the actions.

...