Millhouse Decision

Tanya Carter

Bus300

Individual Project 2

Milhouse's Decision

Milhouse decided to purchase the part, because the sales man compared having a successful organization to a can of soda. The sales man switched their focus away from the amount they could actually afford to spend. He got them to focus on the ordinary and irrelevance of a can of soda. After the salesman got them to focus on the can of soda, they begin to see that the success of their business was worth more than a can of soda. When presented with the frame [can of soda vs. successful organization /business], they decide to purchase the part.

However, when the daily rate of the part is compared to the daily rate of owning an automobile, the reaction of the people is not to purchase the part. This is because when presented with the frame [expenses of an automobile vs. the success of your organization], they begin to weigh the pros and cons of owning such a part. You would want to make sure that purchasing the part would benefit the business and help with the distribution of the product in question. When realizing that purchasing such part could but the in extreme debt they could direct to go against the purchase of the product.

A frame is a mental mechanism that offers a sensitive and influence salience in order to persuade a consequential decision. It directs the listener's configuration in relation to the matter. It invites the spectator to view the matter from a confident perception. It directs the viewer to consider certain features and ignore others. It encourages the observer to attend to a feature of the stimulus which lies outside the frame. The frame also influences subsequent judgment. It precedes a believable effort and implies a certain association

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