Marketing Differences Between B2b And B2c

Introduction

There issues in ethical, legal and regulatory subjects between business to consumer (B2C) and business to business (B2b) sites are comparable. Organizations have to understand the legal and ethical challenges and how to address problems that arise. Companies use numerous ways to advertise and collect or share information about consumers. Companies need to be certain the manner in which information is gained or contributed will not harm the business' reputation because it could ultimately lead to its demise.

Conducting business online has brought about a few concerns centralized around ethics, legalities, and regulatory compliances. Consumers argue about what is right and wrong and want to make sure privacy is maintained. Companies can argue the same as well as the maintenance of intellectual property. For the most part both B2C and B2B have to worry about the same ideas but may go about handling the issues in different manners because transactions are handled differently by B2C compared to B2B.

Comparison Between B2C and B2B Sites

Both B2C and B2B may have a top manager considered a Chief Information Officer (CIO) who is responsible for maintaining the e-business. Corporate values and the organizational culture should flow into the behavior of ethics and decisions made on a company's web site (Petrovi-Lazarevis & Sohal, 2004). Any transactions conducted via Internet will entail of three elements: the offer, an acceptance, and consideration (Schneider, 2004, p. 292). Online transactions must be honored similarly to any transaction done in person. Businesses can offer warranties, disclaimers, and terms of agreement online to its customers whether the buyer is another business or direct consumer.

Businesses want to make sure that the frame work of a web site is legitimate to avoid any legal issues. For example, a company will make sure that its web site is protected where any customer data collected will not be easily given to other companies unless it is part of the terms of agreement. The web site content issues include copyright infringement, patent infringement, and trademark infringement. The business wants to make sure that any right the manufacturer may have concerning the product being sold is kept. Both B2C and B2B need to worry about online fraud schemes. A business does not want anyone tapping into information when he or she is not suppose to have knowledge of the data and make certain that transactions are authorized and funded.

The buyers of B2C and B2B are concerned with the security of a site and the assurance of privacy. It is understandable since a recent study shows that fair information practices and consumer-centered

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