Krispy Kreme

Whether you are already a Krispy Kreme shareholder or you simply want to find out more about what we do and how we do it, our investor relations Web site is the place to go. This is where you'll find news and answers to many of your questions.

Since Krispy Kreme was founded in 1937, we have grown into a leading branded specialty retailer, producing more than 3 million doughnuts a day and over 1.3 billion a year. In addition to our Krispy Kreme stores, we sell our premium quality doughnuts in supermarkets, convenience stores and other retail outlets throughout the country. Best known for our fresh, glazed, yeast-raised doughnuts, known as "Hot Original Glazed", we also make more than a dozen other varieties of yeast-raised and cake doughnuts.

Our place in American society was recognized in 1997 with the induction of Krispy Kreme artifacts to the Smithsonian Institution's National Museum of American History. We differentiate ourselves by combining quality ingredients, a vertically integrated production process and a unique retailing experience that demonstrates the doughnutmaking process right before the customer's eyes.

THE UNIVERSAL APPEAL OF OUR DOUGHNUTS Our market research indicates that Krispy Kreme's breadth of appeal extends across all major demographic groups, including age and income. In addition to their taste, quality and simplicity, Krispy Kreme doughnuts are an affordable treat. Many of our customers purchase our doughnuts by the dozen for their office, clubs and family.

STRONG BRAND The Krispy Kreme brand has several unique elements that have helped us create a special bond with our customers. Our doughnuts, which are made from a secret recipe that has been in our company since 1937, have a one-of-a kind taste that generations of loyal customers have grown to love. Our Hot Doughnuts Now sign, when illuminated, is a signal to our customers that our signature product, Hot Original Glazed doughnuts, is being made. The Hot Doughnuts Now sign is a strong impulse purchase generator and an integral contributor to our brand's mystique. Krispy Kreme is committed to strong local community relationships. Our store operators support their local communities through fundraising programs and the sponsorship of local events.

DOUGHNUT THEATER Our stores are specially designed to showcase the doughnutmaking process and provide a multi-sensory experience for customers. Our full-service stores have glass viewing

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