Itc Bingo
Essay by 24 • January 6, 2011 • 350 Words (2 Pages) • 1,127 Views
INDUSTRY ANALYSIS:-
About ITC
Market Capitalization :- US $ 18 billion
Turnover :- US $ 4.75 billion
Diversified presence in
• Cigarettes,
• Hotels,
• Paperboards & Specialty Papers,
• Packaging,
• Agri-Business,
• Packaged Foods & Confectionery,
• Information Technology,
• Branded Apparel,
• Personal Care, Greeting Cards, Safety Matches and other FMCG products
Corporate Strategies:-
• Developing a portfolio of world class
• Continuous focus on chosen portfolio
• Benchmark each business
• World class & Internationally competitive
• Diverse skills & Capabilities
• Distributed Leadership
Growth Stage of bingo
• Eaten up Market Share of Lays in 9 months
• 16% market share @ Snack market
• Now aiming for 25%
• Lays share reduce from 65% to 45%
• High Decibel Advertising
• Novelty Factor
• Regional Flavors
• Distribution Strength
Trends
• Fifth major line of foods
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