Harley Davidson

What are dominant economic and business characteristics of the global Motorcycle industry? In 2003, 950,000 motorcycles were sold in the US with an expected 5% per annum through

2007. Emerging markets such as China, India and Southeast Asia were expected to grow rapidly. C-383

* The industry was segmented by engine size (125+cc, 651+cc) and style enduro, cruiser, custom, performance, standard C-386 & C383

* 28 million motorcycles were in operation worldwide in 2003 C-383

* Light motorcycles, mopeds and scooters were expected to grow at a faster rate than 125+cc motorcycles between 2003 and 2007 C-383

* The U.S. was the world's largest market for heavyweight motorcycles (651+cc) with 461,200 registrations in 2003 C-383

* Europe was the world's largest market for motorcycles with 1.1 million registrations of 125+cc motorcycles in 2002 C-383

* The motorcycle industry was regulated by various governmental agencies in countries where motorcycles were operated C-387

Identify and explain cross country differences in cultural, demographic, and market conditions that exist in the global motorcycle industry?

* Heavyweight motorcycles are more highly demanded in developed markets in North America, Europe, and Asia, whereas consumers in emerging markets preferred mopeds, scooters and other light motorcycles C-387

* Consumers in emerging markets tended to purchase small motorcycles for inexpensive primary transportation, while consumers in developed markets most frequently used motorcycles for recreation and preferred larger motorcycles with greater performance C-389

* Typical European riders also

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