Godiva

Godiva chocolate company headquartered in Brussels, Belgium exports to more than 20 countries throughout the world. ... In 1974, Godiva was purchased by the multinational Campbell Soup Company and gone through major changes.

Godiva International has to concentrate on its three decision centers: Europe, USA, and Japan. In 1990, Godiva Europe had annual sales of 926 million Belgian francs. Fifty five percent of the European production volume is sold under the Godiva brand name. ...

Company Description and History

Godivas history began more than seventy-five years ago in Brussels, Belgium when master Chocolatier Joseph Draps founded a chocolate company that was named in honor of the legend of Lady Godiva. ... Leofrics sympathetic wife, a lovely Saxon named Lady Godiva, was determined to convince him to reduce the taxes. Leofric declared that Lady Godiva was shameless to plead for "the whining serfs. ... A deal was struck: Lady Godiva would ride unclothed through the streets of the city, "clad in naught but my long tresses," and if the population remained inside shuttered buildings and did not peek at her, their tax burden would be lifted. ... Today, in Europe, Lady Godiva is celebrated in countless works of art - tapestry, paintings, sculpture and literature.

Its not surprising that Godiva Chocolatier, Inc. ...

In keeping with this tradition, the Draps family introduced Belgium to Godiva Chocolate in 1926. ... He named his familys chocolate company "Godiva. ... As a result of this adherence to Draps heritage, Godiva Chocolates evoke the greatest in confectionery excellence. The same careful attention to quality is apparent in the exquisite European-style gold ballotins and handcrafted seasonal packaging that have earned Godiva a reputation for design excellence.

Since its introduction

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