Goal

The Goal in 885 Words

Here are the principles behind the dramatic turnaround story in The Goal, in 885 words. Ready? Start counting now:

1. The goal of a manufacturing organization is to make money. Jonah poses this as a question: "What is the goal?" and Rogo actually struggles with it for a day or two, but any manager or executive that can't answer that question without hesitation should be fired without hesitation.

But then again, the goal isn't clear to everyone. One of the characters in the book, an accountant, responds to an offhand comment about the goal with a confused "The goal? You mean our objectives for the month?" That's sure to strike a chord with a lot of readers.

2. At an operational level, measure your success toward the goal with these three metrics:

o Throughput - The rate at which the system generates money through sales.

o Inventory - The money that the system has invested in purchasing things which it intends to sell.

o Operational expense - The money the system spends in order to turn inventory into throughput.

You could rephrase it this way - and someone does, a bit later in the book:

o Throughput - Goods out; the money coming in.

o Inventory - Materials in; the money currently inside the system.

o Operational expense - Effort in; the money going out.

Obviously, your job is to minimize expense and inventory and maximize throughput.

3. Adjust the flow of product to match demand. In particular, don't trim capacity to match demand. It's a standard cost-cutting procedure, sure. But you'll need that capacity later, if you're serious about increasing throughput.

4. Find bottlenecks.

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