Global Communication

Global Communications вЂ" is a telecommunication company which is under tremendous economic pressure. Three years ago, its stock traded at $28 per share, and today the stock value is $11, which is more than 50 percent less. The biggest problem is high competition. Local, long-distance and international markets are all competing for the same business. To raise the volume of the company, the GC senior leadership team has created a strategy. First, they plan to realize growth through the introduction of new services (mostly to its consumer customers and small business, which will be served in local and long-distance markets across the country). Second, the senior team has identified cost-cutting measures that will improve profitability.

The stakeholders perspective are:

Katrina Heinz вЂ" GC CEO, was recruited from a European global long-distance provider six months early. Her goal is increasing both revenue and profits through more aggressive globalization.

Sy Rodriguez вЂ" executive VP of Consumer Marketing and Sales, he has been with GC more than 20 years. Sy has established relationship with most key stakeholders. He is good at what he does.

Nancy Everhardt вЂ" executive VP of Small Business and Marketing Sales, she is new to GC. Her most recent job was at a local telephone company where she grew the small business market by creating innovative packages of valuable solutions for the small-to medium sizes business owner.

Joel Thompson вЂ" executive VP of Human Resources and Public Relations. He has been at GC the longest (25 years). Joel has developed in-depth understanding of telephone business, as well as effective relationship with all stakeholders, including the Union.

Maria Antez вЂ" VP in the Technologies Workers Union. She has been the liaison between GC and the Union for the past 10 years. Maria has established

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