Coca-Cola Quantitate Analysis Project

Coca-Cola Quantitate Analysis project

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Introduction

According to CQI (2011), a sustainable organization is an organization of any size or type that strives to establish a long-term sustainable future. Such organizations achieve their objectives by creating a positive impact on the environment and the general society in which they operates. For instance, organization sustainability is never won as a certificate or a prize on the wall (CQI, 2011). It is a direction of travel and a journey involving a lot of endurance and challenges.

Consequently, sustainable organizations have to strive higher to make sure that they meet innovation and possibly new inventions that will ensure their sustainability in the future as well as enhancing their operations. Such organizations especially the business firms will always aim at ensuring that they maximize on profits, revenues, outcomes and minimize on their inputs and exacerbated losses. The aim of this report is to use the knowledge gained in class to develop a quantitative analysis project of Coca-Cola as a multinational company of preference.

It is, therefore, imperative to develop a quantitative analysis project that would help to increase Coca-Cola’s revenues, sales and decrease its costs in order to earn supernormal profits. In addition it will be significant to offer at least three mathematical illustrations to act as the examples of the project to support the agreed recommendations.

 A brief History about Coca Cola Company

According to Isdell and Beasley (2012), Coca-Cola began in 1886 at a Soda Fountain in Downtown Atlanta, Georgia before evolving into a catalyst for inspired innovation and social interaction. Consequently, the company passed through numerous chronological events characterized by several changes to create a global brand providing billions of moments for daily refreshment and enjoyment. Currently, Coca-Cola Company is the world's largest beverage company, leading in refreshing consumers with over 500 iridescent brands (Isdell and Beasley, 2012). The brands include vitamin-water, Fanta, PowerAde, Minute Maid, Sprite, Coca-Cola Zero and Diet Coke.

According to Bodden (2009), Coca-Cola is also the leading producer ready-to-drink coffees, juice drinks, and beverages. Coca-Cola operates on an enduring commitment to developing sustainable communities with a focus on efforts that minimize environmental impact. Therefore, Coca-Cola aims to support healthy living, developing a safe and inclusive working condition while improving community economic development.

The company has over 700, 000 system associates and falls among the world’s top ten private job providers. In terms of hydroponics, Coca-Cola is not only a bottling and soft drink producing company but also endeavors to provide bottles used to grow different crops as a compliance practice to keeping a cleaner environment.

Strategies That Coca-Cola Can Take To Maximize Its Revenues and Decrease Costs.

Improving The Company’s Market Mix Strategy

Czinkota and Ronkainen, I. A. (2013, p. 134), chronicles that Coca-Cola should adopt a unique sustainable housing strategy whereby all its products get availed to the market in the preferred manner. Despite of having achieved much in form of Promotion, Product, Place and Price, Coca-Cola has much to do in order to increase its sales. For instance, Coca-Cola should ensure the provision of refrigerators to all its sales person. Every vendor needs a refrigerator strategically positioned within the building. All Vendors should display the refrigerators at their door-steps in small retail shops.

 However, the company manages should establish cordial business relationships with large business organizations particularly the hotel industry. Coca-Cola drinks should always be available in large clubs, bars, hypermarkets, supermarkets and hyper malls. The housing innovation has a strong relationship with the company’s marketing strategy. Paul (2013), acknowledge the importance of a strong marketing strategy in meeting business objectives.

According to Doole and Lowe (2012), Coke should keep track of competitor’s strategy while anticipating whether Pepsi is likely to pose a serious threat in future. Marketing mix, which bring out the interplay of the 4Ps is essential for reaching sales targets. Paul (2013, p. 14) denotes that Coca-Cola Company should aim at developing more products with different tastes, prices sold everywhere with adequate advertisement apart from the existing ones to counter the threat of competition from Pepsi.

Proper Cross-functional management

According to Oberlin Solomon (2011), cross-functional management shares a close relationship with people, culture and leadership of individuals particularly employees in an organization. It is imperative for all Coca-Cola brand and Brach managers to address all components of an organization especially the primary stakeholders to establish an effective innovation program that will consequently result in the increase of sales.  Leadership is the process of assisting people to find their answers.

Cross-functional management has the responsibility for ensuring efficient execution with the aim of improving the daily outcomes of investment work as well as meeting and exceeding customer expectations. Coca-Cola managers, therefore, should play an integral role in ensuring coverage and addressing of every facet of the innovation recommended in the organization.

Market Diversification

 According to Tremblay (2007), Coca-Cola is the leading producer and distributor of non-alcoholic soft drinks in the UK. Coca-Cola, Pepsi, and Cadbury Schweppes operate in a stable oligopoly market and control 90 percent of the market. According to Euromonitor (2013), Coca-Cola Company targets to double its revenue between 2010 and 2020.  Coca-Cola should, however, embrace diversification of its products and services in the market to address stiff competition from other firms such as Pepsi.

Coca-Cola should compete to sustain its sales in the local and international market by playing a significant focus on expanding geographical spread, developing new products and improving the health status of dietary carbonates. Not only will market diversification result in increase of the company sales but also provide a great platform to ensure that Coca-Cola achieves its vision, mission, and objectives. It will provide a platform on which Coca-Cola will recount in a practical way its sustainability model.

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