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Assignment of Managerial Communication

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Assignment for Managerial Communication

Name: Dr. Htet Lynn Zaw

Course No.: MG 1001

1. My business function is pharmaceutical sales and my company is Abbott EPD Myanmar Co. Ltd, which is located between 56th and 55th streets and 26th and 27th streets, Mandalay.

As for my customers, there are two types of customers for me.

  1. Internal customers
  2. External customers

Internal customers include

  • My superiors: Business Manager, Country Manager
  • Same level manager: Sales Manager, Product Manager, Office Manager
  • My subordinates: Product Specialists
  • Officers from distribution company

External customers include

  • Doctors
  • Patients
  • Channel Sales Representatives
  • Pharmacy Owners

2.Communication Illustration

Managerial Communication Process within my organization

[pic 1]

[pic 2]

        

        In the Above figure, the upward communication of sales manager Upper Myanmar is Business Manager, who is responsible for all the business in Myanmar and I have to report to him as direct management. There are 4 product specialists who are in downward communication with me and they reported to me as they are direct subordinates of mine.

No

Name

Position

Communication

Reasons to contact

1

Dr. Thet Htun Oo

Business Manager

Upward Communication

For overall business functions of Abbott EPD Myanmar Co. Ltd

2

Dr. Zon Lei Maung

Sales Manager (Lower Myanmar)

Lateral Communication

For interactions of business functions between Upper Myanmar and Lower Myanmar

3

Dr. Aye Mya Mya Lin

Product Manager

Lateral Communication

For product management of Abbott EPD Myanmar Co. Ltd

4

Product Specialist (OG team)

Product Specialist

Downward Communication

For promotion and sales of the products in Upper Myanmar

5

Product Specialist (OG team)

Product Specialist

Downward Communication

For promotion and sales of the products in Upper Myanmar

6

Product Specialist (Ortho team)

Product Specialist

Downward Communication

For promotion and sales of the products in Upper Myanmar

7

Product Specialist (Ortho team)

Product Specialist

Downward Communication

For promotion and sales of the products in Upper Myanmar

8

Ma Khin Mi Mi

Sales Head/ DKSH

Lateral Communication

For distribution and supply chain management of the products

9

Ma Moe Ma Ma Win

Warehouse Manager

Lateral Communication

For storage and delivery of the products to customers

10

Doctors

Orthopedicians, O&G Specialists

Lateral Communication

For sales of the products

        As horizontal or lateral communications, I have a sales manager Lower Myanmar and a product manager. This is the managerial communication process in my organization.

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