Artemis

Artemis Sportswear manufactures sporting equipment and apparel is based in Louisville, Kentucky. The company competes against companies such as Nike and Adidas, which are much larger and which have significant production facilities overseas where labor costs are less expensive. Artemis has enjoyed good relations with its labor force, but has also suffered a downturn in its profits during the early 2000s. The company is now considering ways to retool its production processes in order to cut costs and improve its profitability.

Sportswear has become the popular trend of fashion: The popular trend for teenagers and adults. Sportswear has been promoted over time by sports players such as basketball, baseball and football players as well as Olympic Gold Medal Winners. The era of sportswear has grown significantly and businesses have noticed the need for change from sports fans and spectators. Businesses began to realize that growth and profits can be made in selling sportswear. However, even though businesses realize the popularity and profits of sportswear, it is still the question of effective production as well as improvement of sales and operational costs.

Artemis Sportswear Company has experienced downward pressures on profit margins. Company management has ordered an assessment of factors affecting the company's productivity with an end objective of reducing operational expenses and, in turn, increasing profit margins.

Artemis Sportswear Company needs to cut operational expenses by changing their marketing strategy. Increasing Profit Margins Proposal for Artemis Sportswear;

Profit Margin is a ratio that is calculated by dividing net profits of a company by its sales. This ratio measures how much of every dollar generated by sales is retained in company's earnings. Generally speaking, a higher profit margin indicates that a company is more profitable and has better control of its operational expenses. Gross profit margin