Swot

SWOT analysis is a basic, straightforward model that provides direction and serves as a basis for the development of marketing plans. It accomplishes this by assessing an organizations strengths (what an organization can do) and weaknesses (what an organization cannot do) in addition to opportunities (potential favorable conditions for an organization) and threats (potential unfavorable conditions for an organization). SWOT analysis is an important step in planning and its value is often underestimated despite the simplicity in creation. The role of SWOT analysis is to take information and separate it into internal issues (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what aspects will assist the company in accomplishing its objectives (a strength or opportunity), and indicate any obstacles that must be overcome or minimized to achieve desired results (weakness or threat).

The business plan that I have selected and analyzed using the SWOT analysis is that of Puddle Jumpers Airlines, Inc. (PJA). The management of PJA has familiarity with the airline business coupled with an effective business model. The goal of PJA is to provide service at a reasonable cost to business travelers; PJA understand the concerns and stress for passenger travel on chosen routes. It is very clear that PJA has conducted enough research into being a new carrier in the Anytown hub due to the demands of travel. With a goal of aligning safety, lower fares and well maintained aircrafts with excellent customer service, PJA has created an outline for an effective business model. The founder of this corporation, Kenneth D. Smith, is highly skilled in consumer aviation. Along with his team members, PJA is making a highly valuable business move. The management team of PJA combines highly skilled workers, each

SWOT 3

with valued ideas and a background

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