Research - Design Thinking

• Who

Who does the food shopping?

Spouse & me both

Who does the planning?

Spouse

Who influences the shopping process, or what is bought?

Both

Does more than one person go shopping?

Yes sometimes

What role does each person play in the process?

Spouse does the shopping as per plan and I help in keeping track of time and budget

•How

How often do you shop for food?

Weekly

Is it planned or spontaneous?

Mostly planned very rarely spontaneous

Do you make a list?

Yes my spouse do that

 If so, what is your process for deciding what goes on the list?

What are the urgent and important requirements, weekly budget and alternate best options in case of nonavailibility

• Where

Where do you shop? A big grocery chain? The local store? A food market?

A big grocery store

Why do you shop there? Maybe the staff know you, or they have the cheapest vegetables etc?

Fresh and comparatively cheap vegetables

• What

What do you buy? Do you have “rules” or habits (e.g. only buy food that’s good for you; buy store brands whenever you can; look for ‘comfort foods’ you grew up with, etc.)?

Only food that we enjoy eating, ‘comfortable food’ and then healthy options

Do you look for promotions or use coupons? Why or why not?

Yes we use them to get discounts whenever we think we are getting a good deal

• What

What happens, step by step, from the time you think about food shopping to the time you get home and put all your purchases away?

 We decide on items budget and day to go for shopping on the basis of our requirement. Then on the shopping day we choose a convenient time, time when we just want to refresh ourselves from other important chores of the day. We go for nearest grocery chain and try to minimize our time by sticking to the list.  We go to the aisles where we can get our items and check their current price and pick the stuff. We mostly finish shopping within 15-20 minutes and then try to look for any points accumulation or any other promotions at the time of billing or checking. Then we get back to place and spouse arranges the items as per their place. We once go through the receipt/bill to check items and prices to ensure no gaps. And then items are placed to their places.

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